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How you can achieve 22X growth like ixigo in 3 years?

Sat, 5 Oct 2019 4:00PM - 6:00PM
GoMechanic (H.Q.)
Rs 500 onwards
91 people viewed this event.
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Please note:

1. The first 15 tickets are available for Rs 500. After that price will be Rs 600

2. We have a special discount for students. Email a copy of your student id to avail the same. 

3. This is a beginner to intermediate level meet-up for both B2B & B2C startups going from 0 to 1 or x to 10x scale.

About the speaker:

Himanshu Periwal, VP Growth 

Ex: ixigo, Amazon

  • Himanshu led Product Marketing, Revenue Growth, Organic Marketing, Performance Marketing, Analytics for ixigo & increased transactions by 22x over 3 years period
  • He also led Mobile MAUs to 30 Million users, with 92% traffic being organic
  • Prior to ixigo, he worked at Amazon as a Product Marketing Manager and was part of the Amazon India launch team
  • He had set-up product marketing vertical from scratch for Amazon India and led a team of PMs, Engineers, Content Marketing folks

About ixigo

  • Loved by over 150 Million travellers, ixigo is India’s leading travel marketplace
  • Named as the fastest-growing travel app in India by Financial Times, it has 30 million travellers using its app for an average of 2.5 hours per user per month

What will be discussed?

  • How to shift gears while you are transitioning from a 0 to 1 to 10x and 100x growth
  • Importance of experimentation culture to achieve massive growth
  • How to figure out the growth gaps &focus on the right metrics

Case studies on:

  • How to create 100K dynamic personalized user content on a daily basis
  • How creating user journeys increased conversions by 1.44x at ixigo
  • How ixigo did 8 iterations to achieve a 72% increase in conversions for a retargeting cohort

Key Learnings:

  • How to start and scale a growth led organization culture
  • How to apply the AARRR framework in your business/industry
  • How to experiment -> measure -> iterate/scale and grow

Who should attend?

  • Growth, marketing and product folks
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Map & Directions

Map & Directions
GoMechanic (H.Q.) 3rd Floor, Landmark Tower, Moti VIhar, Ashok Marg, South City I, Sector 41, Gurugram, Haryana 122001, India
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