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The Viral Power of Storytelling in Content Marketing

Sat, 29 Feb 10:30AM - 1:00PM
Pickyourtrail (Base) , central chennai
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Rs 500
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Please note:

  1. 10:30 am to 11 am will be a networking session. Get to know each other, learn, share your work problems and know how others tackle them. You may even end up working together.
  2. The speaker session will begin at 11 am.
  3. Early Bird tickets are available until 11 pm on 27th February. After that price will be Rs 600
  4. We have a special discount for students. Email a copy of your student id to avail it
  5. This is a Beginners-Intermediate Level Meetup

About the Speaker:

Priyadharshini Venkatraman, Manager of Content Strategy at Pickyourtrail

ex: Zoho

  • She joined Zoho as a Product Marketing Associate and was in charge of lead acquisition from organic channels, mostly pertaining to SEO content and social media campaigns for Zoho Desk
  • With 3 years of work experience at Zoho, she then joined Pickyourtrail as the Manager of Content Strategy, in charge of planning and executing customer-facing communications, thought leadership and social media ideation

About Pickyourtrail:

  • Amongst India’s 50 most disruptive startups with 25,000+ happy customers
  • 1,00,000+website visitors every month

What will be discussed?Case studies:

  • How creating the right pitch brought Zoho Desk to the top 3 in the industry in a few months
  • How a social media campaign became viral & brought Pickyourtrail to the SPI Cinema screens

Discussion on:

  • Understanding who your audience is and what they want
  • Creating relevant stories for your target audience & standing out from the competition
  • How to make a campaign successful on different channels

Who should attend?

  • Product marketers looking to create campaigns that make a difference
  • Content writers/Content marketers

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Map & Directions

Map & Directions
Pickyourtrail (Base) No:59, Ground Floor, Vijaya Raghava Rd, Near Andhra Club, Parthasarathi Puram, T. Nagar, Chennai, Tamil Nadu 600017, India
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