Your customers want to engage with products that empower them to become more skillful, knowledgeable and connected. In this high-impact training session, you'll discover how three massively successful products - Slack, Kickstarter, and Duolingo - used Game Thinking to delight millions of customers and create innovative breakout hits. Taught by Amy Jo Kim, creator of the Game Thinking Academy, this session will reveal:
How coaching 50+ teams worldwide revealed costly blunders in common MVP practices
How Slack use game thinking NOT gamification to build a product people love
Why Kickstarter avoided zero-sum mechanics and created a collaborative hit
How Duolingo created a simple, compelling Learning Loop that pulls customers back
How YOU can apply these powerful techniques to build your next breakout hit
"I started my tech career as a neuroscientist -turned-programmer with a degree in experimental psychology. I found that I had a knack for building and tuning systems, so I became a UX designer and then put my skills to use in multiplayer social gaming and never looked back.
I was part of the early design team for Rock Band, The Sims, Ultima Online, eBay, Netflix, and Happify and learned from the inside out what it takes to create an innovative genre-defining hit.
Now I'm bringing those insights to entrepreneurs and innovators worldwide through Game Thinking a cutting-edge approach to early design and discovery that will 10X your product/market fit."