bangalore
Date
  • weekwid: false
  • widHeader: false
  • orgName: sahiba
  • orwid: false
https://www.eventshigh.com/detail/bangalore/cf8db01204def2cb578865e354b0a7f5-content-strategy-for-100-year

Content Strategy for 100% year-on-year organic traffic growth

0.0,0.0
Sat, 7 Sep 11:00AM - 1:00PM
Pratilipi
Rs 600 onwards
153 people viewed this event.
I Am Interested

Get notified when the event happens next time.

Pricing & Offers

Pricing & Offers
Early bird till 05 Sep, 2019 expires in 23 hours.
Show

Details

Details

Please Note:
1. Early Bird Ticket price available until 11 pm on 5th September. After that price will be 700 INR.

2. We have a special discount for students. Email a copy of your student id to avail the same.

About the speakers:

Surbhi Parashar -  Content Marketing Manager at Holidify

  • She has worked for the integrated communications mandate of Coca-Cola South West Asia
  • She has also worked as a PR Executive in Adfactors & MSLGroup for an array of clients in Healthcare, Real Estate & Consumer Electronics

Vrinda Movva - Senior Content Manager at Holidify

  • She worked for an outdoor advertising firm - Movva Associates & helped in the expansion of the company to other states. 
  • She has also worked as a Content Head at Coach LLC, Berlin where she created & managed B to B content including managing joint ventures, launching new services, creating and executing funnels

What will be discussed?

  • Understanding what type of content marketing initiatives work best for your domain
  • How to understand your market & create quality content to ensure high impact
  • How to survive Googles algorithm changes if you have a search based website
  • Creating social content vs SEO content
  • Understanding the readers' psychology - web vs mobile behavior

Case studies on:

  • Moving from excel based content uploading to your own content management system
  • Giving access to analytics to the entire content team & how this leads to better performance

Key learnings:

  • How to create a content strategy for your web product
  • Understanding how SEO and other content marketing activities are a cost-effective way to get leads and make sales
  • Understanding competitive keywords and picking your topics strategically 
  • How to integrate your entire content marketing funnel - sign-ups coming in through your website, strategic emailers of value-based content, build a brand through interaction
  • Insight into optimizing content based on user behavior and demographics, keywords, and landing pages, bounce rate, etc
  • Optimization based on landing pages and keywords using webmaster data
  • Following the 5A framework for content - agile (adapt based on the audience), authenticity(real writing voice with original content), attention (headlines and hooks), authority (dominating pages), action (getting leads, sign-ups)

Who should attend?

  • Employees from Content-based companies
  • Online publishers
  • Freelancers
  • Writers
  • Employees of new startups who are looking for growth hacking strategies
Login to View Organizer Details
Like this event ? Share it with your friends !!
Show

Map & Directions

Map & Directions
Pratilipi Pratilipi, 3rd Floor, No. 627/628, 5th Cross, 15th Main, 80 Feet Road, 4th Block, Koramangala, Bengaluru, Karnataka 560034
Reviews
Reviews
No reviews available
Write a review
Be the first one to review! Share your experience.
Show
Organizer Reviews 4.1 (19)
Reviews for Organizer 4.1
- by Chamman Sahu for Game Development Workshop organized by Hello meets .
Show

Frequently Asked Questions

FAQs
Have any query? Drop your questions here !!
Show
EventsHigh Specials, content marketing, content strategy, case studies, webmaster, behaviour, electronics, real estate, healthcare, agile, technology, classes and workshops, startup, tech workshops, startup and entrepreneurship,