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"Products need stories to provide context and human emotion. They provide the beginning, middle and end." - Seth Godin
Stories are more meaningful - more memorable, more impactful, and more personal--than statistics alone. When used with statistical data, stories are an incredible persuasive tool that can help decide what to believe in.
If you have any of these questions in your mind:
Join Debleena Majumdar and Venkat S for a hands on workshop on Storifying your startup.
Debleena has been part of the startup world as an Employee, as an Entrepreneur, and as an Investor. A keen writer of stories and poems, she finds that customers and investors also often invest in the story first.
Venkat has been an Entrepeneur himself and has also helped build the story of one of India's top 50 fastest growing Analytics firms. A keen musician and designer himself, he finds the connecting dots between design, stories and action.
- Introduce the need for storytelling for start-ups, through successful videos and examples
- Identify methods to assess audience and engage with them
- Discuss and break down narrative storytelling techniques and show how that can applicable for developing the customer and the investor story
- Discuss the various components of an elevator pitch, summary pitch and a detailed pitch
- Discuss methods to identify competitive strategies and positioning
- How to use content as a lever to start building the brand story
Who Should Attend?
What will users take back or learn?
At each step, the start-ups would apply the learning from the structures discussed for their own startup and then present their stories.
And Yes, there will be food and snacks.
We bring more than 30 years combined experience in Strategy, Marketing, Entrepreneurship and Venture Capital experience.
Debleena till recently, was the Marketing, Sourcing and Partnerships Head at Unitus Seed Fund, an early stage Impact Venture Capital fund. She has spent over 15 years in the corporate sector. For the first twelve years, working with large firms such as GE, Fidelity, JP Morgan and HP, in Strategy and Analytics roles, she was finding stories. She has been part of the Leadership team, setting up Analytics company, BRIDGEi2i Analytics Solutions. She has been working with numerous start-ups in analysing and helping build the stories. Her learning: being able to create and tell the right brand and data stories. Stories, music and numbers are her passion.
Venkat has a 18 year career in creating and building brands, with experience in creative design, marketing communications and digital marketing. His stints include leadership roles at companies like HP, Wipro, and BRIDGEi2i Analytics. Venkat is also an independent musician and a mindfulness coach. His learning: Storytelling is an organic process. It’s about the senses, it’s about making a connection. In business, as in life, success is when you have great stories to tell.
Manager at a Global Bank
The structure of the training was well developed. The flow of the training was good, with personal experience, structures to keep in mind while developing the story and tools to make the story better.
Start-up Founder from Bangalore
I learnt how to use storytelling while pitching for my start-up. Always I felt it difficult to engage audiences because of my technical talk. Now, I got some idea on how to engage them.
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