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Marketing Masterclass on User Generated Content

Sat, 25 Jan 10:30AM - 1:00PM
Rs 600
175 people viewed this event.
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 Please note:

  1. 10:30 am to 11 am will be networking session for the audience. Get to know each other, learn, share your work problems and know how others tackle them. You may even end up working together.
  2. The speaker session will begin at 11 am.
  3. Early bird ticket price is Rs 600 available until 11 pm on 23rd January. After that ticket price will be Rs 700
  4. We have a special discount for students. Email a copy of your student id to avail it

About the speaker:

Darshika Singh, Marketing Lead, Yulu

  • Darshika has a decade-plus experience in Marketing & Communication, Strategic Alliance, PR, Campaign Management, Marketing Strategies, Brand Management and Excellence in Customer Engagement
  • She leads marketing at Yulu and has been actively leveraging the user-generated content in her overall marketing strategy there.
  • She has also organically grown social media followers by more than 300% using effective UGC Marketing strategies at Yulu.
  • Previously she worked as Senior Brand Manager at Instamojo where she negotiated collaborative deals with startups, SMEs major disruptors, etc for the integration of payments along with building and executing growth strategy to increase market share, drive GMV and transactions on the Instamojo platform

About Yulu:

  • Yulu is moving India towards a sustainable future
  • Yulu is a technology-driven mobility platform to enable Integrated Urban Mobility across public and private modes of transport
  • Using Micro Mobility Vehicles (MMVs) through a user-friendly mobile app, Yulu provides a seamless, shared and sustainable first and last-mile connectivity

What will be discussed?

  • What does a robust & efficient startup marketing team look like
  • User generated content & how to integrate it in an existing marketing operation
  • Playbook of starting, scaling, measuring & course correcting User Generated Content
  • Some of the worlds best user generated content marketing campaignsAn exercise on how you can implement user generated marketing in your startup

Case Study on:

How Yulu & Instamojo leveraged & benefited from user-generated content

Who should attend?

  • Mid-level marketing managers
  • Content creators
  • Brand managers
  • Social media marketers
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Map & Directions

Map & Directions
Hiver 1st & 2nd Floor, Nirmala Towers 1496/A, 19th Main, 8th Cross Rd, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102, India
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EventsHigh Specials, social media, marketing strategy, playbook, communication, user generated content, marketing communication, content marketing, smes, mobile app, technology, classes and workshops, startup, tech workshops, startup and entrepreneurship,