10:30 am to 11 am will be networking session for the audience. Get to know each other, learn, share your work problems and know how others tackle them. You may even end up working together.
The speaker session will begin at 11 am.
Early bird ticket price is Rs 600 available until 11 pm on 23rd January. After that ticket price will be Rs 700
We have a special discount for students. Email a copy of your student id to avail it
About the speaker:
Darshika Singh, Marketing Lead, Yulu
Darshika has a decade-plus experience in Marketing & Communication, Strategic Alliance, PR, Campaign Management, Marketing Strategies, Brand Management and Excellence in Customer Engagement
She leads marketing at Yulu and has been actively leveraging the user-generated content in her overall marketing strategy there.
She has also organically grown social media followers by more than 300% using effective UGC Marketing strategies at Yulu.
Previously she worked as Senior Brand Manager at Instamojo where she negotiated collaborative deals with startups, SMEs major disruptors, etc for the integration of payments along with building and executing growth strategy to increase market share, drive GMV and transactions on the Instamojo platform
Yulu is moving India towards a sustainable future
Yulu is a technology-driven mobility platform to enable Integrated Urban Mobility across public and private modes of transport
Using Micro Mobility Vehicles (MMVs) through a user-friendly mobile app, Yulu provides a seamless, shared and sustainable first and last-mile connectivity
What will be discussed?
What does a robust & efficient startup marketing team look like
User generated content & how to integrate it in an existing marketing operation
Playbook of starting, scaling, measuring & course correcting User Generated Content
Some of the worlds best user generated content marketing campaigns+ An exercise on how you can implement user generated marketing in your startup
Case Study on:
How Yulu & Instamojo leveraged & benefited from user-generated content