Every Product Manager or entrepreneur wants to validate his vision and looks at large market sizes. However, it is critical to ensure the first 100 customers are on-boarded in a timely fashion. In this hands-on workshop, Prof. Pinkesh Shah walks participants through the best practices to land the first 100 customers.
Understand positioning statement
Direct and indirect channels
5 types of messaging.
About the Speaker:
Prof. Pinkesh Shah Ex-Global VP Products, McAfee
Prof. Pinkesh Shah is a Senior Faculty and Executive Board Member of the Institute of Product Leadership focused on new product development/launch, product management and strategy. Prof. Shah is an angel investor and a board member of several technology startups. He is also much sought after speaker and visiting faculty at various B-Schools.
Prof. Shah was previously a VP of Product Management at McAfee (now part of Intel), where he was responsible for the Risk and Compliance portfolio; and the Chief Security Architect and Director of Products at NetIQ.