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In this workshop, we will learn about the various ways through which Google Adwords can help your business get better visibility, ROI and steady lead generation.Topics to be discussed:1. Benefits of AdWords advertising2. Ad quality3. What you pay4. Setting up an AdWords campaign5. Targeting6. Bid strategies7. Measuring & optimizing performanceWe'll start with a quick introduction to Google Adwords, so even those with no background to Google Adwords can get the most out of this meetup.Things to carry:Pen and PaperLaptop (optional) if you have an Adwords account and want it to be reviewed.Duration: 75-90 mins.
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